Football legend Bart Starr's designation of Most Valuable Player describes more than his legendary performance on the football field - it describes him as a man. Playing for the legendary Vince Lombardi, Starr learned the fundamentals of leadership and success.

His many awards include MVP in the first two Super Bowls, NFL Man of the Year, Professional Player of the Decade and winner of the Byron White Award (NFL's award for citizenship and the person who best displays the qualities of a true professional athlete). He was inducted into the Pro Football Hall of Fame in 1977. In 1997, he was honored with the Vince Lombardi Award of Excellence (past recipients have included George Bush, Norman Schwarzkopf and Pete Rozelle).

Athletes in Action established the Bart Starr Award, which is given annually to one NFL player who exemplifies leadership and humanitarianism. Recipients since 1988 have included Steve Largent, Mike Singletary, Anthony Munoz and Reggie White.

Starr draws on his many years of excellence to give an inspiring and motivational message highlighted with stories and lessons from the world of sports.